Having undergone terrific transformations with a fresh design, a higher EPA fuel-economy, new features, and increased power, the 2010 Prius is the Toyota hybrid you don't want to miss. This 4-door hatchback seats up to five passengers comfortably, allowing you the space and mobility to get where you need to go with comfort and ease. With so much style, efficiency, and cabin room, it's no wonder the Prius has been said to only get better as the years go on.
As a gas/electric hybrid running with the combination of a 4-cylinder engine, battery-powered electric motor, and a continuously variable automatic transmission (CVT), there is very little that the technologically-advanced Prius cannot do. This unique Toyota hybrid system allows the Prius to operate using either one or both of its power sources. This balances acceleration and fuel economy, making for a ride that is not only smooth and enjoyable, but cost efficient as well. The benefits of the 2010 Prius are endless.
The Toyota Prius of 2010 is available in four separate trim options, including the II, the III, the IV, and the V. All of these trim options are renowned for their performance. With the just-added additional features of adjustable-height driver seats, telescopic steering columns, heated front seats, curtain side airbags, and more, the comfort and amenity provided to driver and passenger alike is unparalleled by Prius models of previous years. The Prius even borrows many features left exclusively to Toyota's Lexus division, such as Lane Keep Assist with lane-departure warning and Intelligent Parking Assist that provides hands-free parallel parking. With so many great perks, and hardly any drawbacks, the Prius of 2010 is making headlines in the hybrid world. Test drive a 2010 Prius at your local Toyota dealer today and experience superior hybrid driving like never before.
Test Drive the NEW 2010 Toyota Prius I Base Hatchback Today! | Base Price: $21,400 |
 The 2010 Toyota Prius I Base Hatchback is characterized by 6J x 15-inch 5-spoke aluminum alloy wheels and aerodynamic muli-reflector headlamps with auto-off. The roomy interior seats five passengers, and comes furnished power door locks, illuminated entry, multi-informational display, and an AM/FM/CD audio system with 4 speakers and MP3 capability.
Drive the fuel efficient and highly affordable 2010 Toyota Prius I Base Trim today!
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The 2010 Prius II Hatchback | Base Price: $22,800 |
| This Prius II comes with trim-specific features such as a driver door Smart Key entry system with a push button start and remote illuminated entry, and aerodynamic multi-reflector projector beam headlams with auto-off. You'll also enjoy the six-speaker AM/FM/CD/MP3/WMA player with an auxiliary audio mini-jack.
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Drive Toyota's 2010 Prius III | Base Price: $23,800 |
| This Prius III trim adds on to the II trim with a JBL AM/FM/CD player that includes integrated XM satellite radio, MP3/WMA playback capability, Bluetooth connectivity and eight speakers. You'll also enjoy the same basic features like the driver door Smart Key entry system with remote illuminated entry and the aerodynamic multi-reflector projector-beam headlamps.
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Experience 2010's Toyota Prius IV | Base Price: $26,600 |
| The 2010 Prius IV is one of the higher-end Toyota hybrid trims available to consumers today. While it is visually similar to the Prius II and III trim models, due to its 6J x 15 inch 5-spoke aluminum alloy wheels and P195/65 R15 tires, there are still many differences that set the IV apart from the rest. Its three-door Smart Key entry system, driver and passenger water repellant windows, illuminated entry, and leather-trimmed interior, are just a few of the features that make the IV stand out in a category all its own. Visit your local Toyota dealer to take the Prius IV you've been waiting for out for an exhilirating test drive today.
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The 2010 Prius V: The Ultimate Prius Trim Available | Base Price: $28,070 |
 The 2010 Prius V is the ultimate trim that comes complete with bright LED headlights, fog lights, and 17-inch alloy wheels as opposed to the 15s that come with the other trim models. The Prius V comes standard with a leather-trimmed interior, heated front seats, driver lumbar support, a plasma cluster, and more. The Prius V comes stocked with a JBL AM/FM/CD changer audio system setup. Also included in the package are options like integrated XM satellite radio, MP3 playback capability, Bluetooth wireless technology, and eight speakers.
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| Base Standard Equipment |
| Mechanical Standard Equipment |
| Hybrid battery pack - Nickel-metal hydride - 650 volts maximum |
| Motor Generator Two |
| 1.8-liter Atkinson cycle engine - 4-cylinder aluminum block and head, double overhead cam (DOHC), 16-valve VVT-i |
| Electronically controlled continuously variable transmission (ECVT) |
| Body/Suspension/Chassis Standard Features |
| Suspension, front - Independent MacPherson strut suspension - With stabilizer bar |
| Suspension, rear - Torsion beam - With stabilizer bar |
| Steering - Electric power-assisted rack-and-pinion |
| Brakes - Front, ventilated front disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system and integrated regenerative brake system, 10.0 in rotor |
| Brakes - Rear, Solid disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system, 10.2 in. rotor |
| Brakes - Parking, pedal brake |
| Anti-lock Brake System (ABS) |
| Exterior Standard Equipment |
| Temporary spare tire |
| Aerodynamic rear deck spoiler |
| High Solar Energy-Absorbing (HSEA) glass |
| Intermittent windshield wipers |
| Rear window electric defogger with timer |
| Color-keyed foldable power side mirrors |
| Interior Standard Equipment |
| Central instrument display - With digital speedometer, instant fuel consumption, fuel gauge, shift-lever indicator |
| Air conditioning with electric A/C compressor |
| Auto up/down on all windows |
| Driver's seat with vertical adjustment |
| 60/40 split rear seat |
| Power door locks |
| 12V power outlets (2) |
| Driver seatback pocket |
| Dual sunvisors with driver and front passenger vanity mirrors |
| Push button start and remote illuminated entry |
| Eco and Power modes |
| Multi-informational display - With energy monitor, fuel consumption history, hybrid system indicator and odometer with twin trip meters |
| Tilt/telescopic adjustable steering wheel - With audio and HVAC controls |
| Safety & Security Standard Features |
| Side-impact door beams |
| Front and rear energy-absorbing crumple zones |
| Three-point front seatbelts - With pretensioners and force limiters, ALR/ELR retractors on all passenger seatbelts, three-point seatbelts in all five seating positions |
| Active headrests |
| Child protector rear door locks |
| Adjustable front seatbelt shoulder anchors |
| Engine immobilizer |
| Star Safety System - Regenerative Anti-Lock Brakes (ABS) with Brake Assist (BA), Electronic Brake-force Distribution (EBD), enhanced Vehicle Stability Control (VSC) and Traction control (TRAC) |
| Driver and front passenger advanced airbag system - Driver and front passenger seat-mounted side airbags, driver knee airbag and front and rear seat side curtain airbags |
| Warranty Standard Features |
| Basic Limited Warranty - 3 years/36,000 miles |
| Powertrain Limited Warranty - 5 years/60,000 miles |
| Rust-Through Limited Warranty - 5 years/Unlimited miles |
| Hybrid-Related Component Coverage - 8 years/100,000 miles |
| Hybrid-Related Component Coverage - In applicable states (CA, MA, NY, NJ, VT, CT, ME, NM, and RI) - 15 years/150,000 miles with the exception of the hybrid battery which is warranted for 10 years/150,000 miles |
